INkampani ye-E-cigarette yase-US iJuul iKhusele iNkxaso-mali yokuNqanda ukuRhwakala, iCwangciso lokuDendwa Phantse i-30% yabasebenzi.

I-Wall Street Journal yabika ngoNovemba 11 ukuba i-USi-e-cigaretteumenzi uJuul Labs ufumene inaliti yemali kubatyali-mali bangaphambili, banqande ukubhanga kunye nezicwangciso zokusika malunga nesithathu sabasebenzi behlabathi, utshilo umphathi.

UJuul uye walungiselela ukufakwa kwe-bankruptcy njengoko inkampani iphikisana nabalawuli be-federal ukuba ngaba iimveliso zayo zingaqhubeka zithengiswa kwimarike yase-US.UJuul uxelele abasebenzi ngoLwesine ukuba ngokufakwa kwenkunzi entsha, inkampani iyekile amalungiselelo okubhanga kwaye isebenza kwisicwangciso sokunciphisa iindleko.UJuul uceba ukunciphisa imisebenzi engama-400 kunye nokunciphisa ibhajethi yokusebenza kwayo nge-30% ukuya kwi-40%, abaphathi beenkampani bathi.

UJuul ubiza utyalo-mali kunye nesicwangciso sohlengahlengiso njengendlela eya phambili.Inkampani yathi injongo yenkxaso-mali kukubeka uJuul kwinqanaba elinamandla lezemali ukuze liqhubeke nokusebenza, liqhube iimfazwe zalo kunye ne-US Food and Drug Administration (FDA), kwaye iqhubeke nophuhliso lwemveliso kunye nophando lwesayensi.

UJuul wazalwa ngo-2015 kwaye waba ngowokuqalai-e-cigaretteuphawu kwiintengiso 2018. NgoDisemba 2018, Juul wafumana 12.8 billion zeerandi kwimali evela kwinkampani yecuba yezizwe ngezizwe yaseMelika iAltria Group, kwaye ixabiso likaJuul linyuke laya kwi-38 yeebhiliyoni zeedola.

Ngokweengxelo zoluntu, ixabiso likaJuul liye lancipha kakhulu ngenxa yokuqiniswa kwemigaqo yehlabathii-e-cigaretteimarike.

I-Reuters ibike ekupheleni kukaJulayi ukuba isigebenga secuba sase-US i-Altria siphinde sanciphisa ixabiso le-stake kwinkampani ye-e-cigarette iJuul ukuya kwi-450 yezigidi zeedola.

Iingxelo zoluntu zibonisa ukuba ekupheleni kwe-2018, u-Altria uthenge i-35% ye-stake eJuul nge-12,8 yeebhiliyoni zeedola.Ixabiso likaJuul linyuke laya kutsho kwi-38 yeebhiliyoni zeerandi, kwaye linike i-2 yeebhiliyoni zeedola ukuvuza abasebenzi abangaphezu kwe-1,500.Ngokomyinge, umntu ngamnye ufumene ibhonasi yokuphela konyaka eyi-$1.3 yezigidi.

Ngokusekwe kule datha ingentla, emva kweminyaka emithathu enesiqingatha, ixabiso likaJuul liye lehla nge-96.48%.